Privacy Policy

Thanks for using Confidanto! We are committed to protecting your privacy and ensuring you have a trusted experience using our platform. This Privacy Policy explains how we collect, use, disclose, transfer, and store your Personal Data when you interact with our websites, applications, software, and services (collectively, “Services”).

What Personal Data We Collect and Why

“Personal Data” refers to any information that can be used to identify or contact a single person. You may be asked to provide Personal Data when interacting with Confidanto or an affiliate. Confidanto may share this information within its organization and use it exclusively in ways consistent with this Privacy Policy.

You are not required to provide Personal Data requested by Confidanto. However, failure to do so may prevent us from delivering certain Services or responding to your requests.

1. Information We Collect

We may collect personal information when you:

• Create a Confidanto account
• Upgrade to a premium plan
• Enable Two-Factor Authentication (2FA)
• Connect Google through OAuth
• Communicate with our support team

This may include the following:

• Name and contact details
• Email address and phone number
• Billing and payment details
• Organization and business information
• Address and account preferences

When signing in with Google, we will collect the basic profile information authorized through Google Sign-In.

1.2 Google Account Data (OAuth & Ads API)

If you connect your Google account, we only access information that you explicitly authorize. This may include:

• Google Ads account details
• Campaign, budget, keywords & performance data
• Ad group and account structure metadata
• Permission scopes required for automations

You may revoke access anytime by visiting your Google Account Permissions settings.

1.3 Non-Personal Data

We may also collect non-personal information including:

• Browser type and device information
• Usage patterns and interaction analytics
• IP address
• Activity logs and session timers

2. How We Use Your Information

• To operate and improve the platform
• To provide Google Ads insights and automations
• To enhance customer experience
• To communicate important updates
• To troubleshoot, diagnose, and prevent issues
• To comply with legal or regulatory obligations

Confidanto does not sell Google user data under any circumstances.

3. Google User Data Usage

Confidanto complies with the Google API Services User Data Policy (including Limited Use). Our usage includes:

• Access only to user-approved data scopes
• No selling of Google user data
• No use for advertising or marketing purposes
• Human review only when essential for support or troubleshooting

You may disconnect Google anytime in account settings.

4. Google Ads API Scope Structure

Confidanto ensures strict isolation of automation rules based on Google Ads API scopes. Examples include:

• Keyword rules modify only keywords
• Budget automation affects only the assigned budgets
• Campaign rules operate only at the campaign level

5. Data Sharing and Disclosure

Confidanto shares data only when required for:

• Trusted third-party service providers
• Legal obligations or government requests
• Security investigations and fraud prevention
• Business transfers such as mergers or acquisitions

We never rent or sell personal information.

6. International Data Transfers

For EU, UK, and Swiss residents, Confidanto uses approved Standard Contractual Clauses (SCCs) and safeguards to protect your data when transferred outside your region.

7. Your GDPR / UK GDPR Rights

You may request:

• Access to your data
• Correction of inaccurate data
• Deletion (“Right to be Forgotten”)
• Restriction of processing
• Data portability
• Objection to processing
• Submission of a complaint to your authority

Contact: team.confidanto@confidanto.com

8. Data Retention

Confidanto retains personal data only for as long as necessary to deliver services, meet legal requirements, or maintain security.

9. Security

We employ industry-standard security protections. However, no online system can be guaranteed 100% secure.

10. Children’s Privacy (COPPA)

Confidanto does not knowingly collect data from children under 13. If such data is found, it will be deleted immediately.

11. Your Choices

• Update or change account information
• Request account deletion
• Revoke Google permissions
• Opt-out of non-essential communications

12. Changes to This Policy

Any changes will be posted on this page with a new “Last Updated” date. Continued use indicates acceptance.

13. Contact Us

📧 contact@confidanto.com
📧 team.confidanto@confidanto.com

14. Google Compliance Statement

Confidanto’s access and use of Google API data complies with the Google API Services User Data Policy (including Limited Use).